Jargon or Euphemisms (and why to avoid them)

As communicators, we should write with clarity and authority. Jargon and euphemisms prevent us from speaking with a conversational tone that invites readers and viewers. So interpret; don’t lapse into the language of sources. That means avoiding phrases like these:

“She said the party attracted a younger demographic.”

“City commissioners pushed for affordable housing.”

“The University hopes to produce a more sustainable campus.”

“Police said they had arrested him on multiple occasions.”

“She plans to make the most of her undergraduate experience.”

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