Is bad usage infectious?

The answer is no, but it sure seems that way.
The flu is certainly infectious, but the writer of this ad meant “flue,” or the passageway for a chimney.
You can certainly go up a flue, but I haven’t figured out a way to go up a flu, even sarcastically. (Although I did once find a way to turn flu precautions into a rock concert in an airport bathroom.)

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Steering into confusion

I used to work with reporters who would write that something was “thisclose” to happening, and then howl that their creativity was being stifled if anyone suggested inserting a space between “this” and “close.”

Yes, it just looked like a typo.

The spelling in this ad, I’m afraid, is no typo.

Rather, it’s a morsel from the gruel school of usage. …

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