Looking drunk in print is easier than you think.
First, misspell “sobriety” in a headline for a story about a drunken joyride.
Print that headline on a page with an ad in which a contest winner gets tickets for a pub crawl.
Make sure the ad mentioning the pub crawl misspells “received.”
That’s it.
If you really want to make sure people notice, add a picture of a cute kitten with a beer bottle. (No, that wasn’t in the same place as the other examples. It comes from OceanCreep on Flickr.)
Don’t want to look drunk in print? Use spell-check.
